Product Innovation ‐ Key to Marketing Success? Some Lessons from FMCG Firms in Europe

dc.contributor.author	Sharma, Piyush
dc.date.accessioned	2019-08-25T05:25:59Z
dc.date.available	2019-08-25T05:25:59Z
dc.date.issued	2015
dc.identifier.citation	Sharma, P. 2015. Product Innovation ‐ Key to Marketing Success? Some Lessons from FMCG Firms in Europe. In: Fifth SGBED Research Symposium, 10th Dec 2015, Nanjing, China.
dc.identifier.uri	http://hdl.handle.net/20.500.11937/76179
dc.relation.uri	http://www.sgbed.com/wp-content/uploads/2015/12/Piyush-Sharma.pdf
dc.title	Product Innovation ‐ Key to Marketing Success? Some Lessons from FMCG Firms in Europe
dc.type	Conference Paper
dcterms.source.conference	Fifth SGBED Research Symposium
dcterms.source.conference-start-date	10 Dec 2015
dcterms.source.conferencelocation	Nanjing, China
dcterms.source.place	Nanjing, China
dc.date.updated	2019-08-25T05:25:59Z
curtin.department	School of Marketing
curtin.accessStatus	Open access via publisher
curtin.faculty	Faculty of Business and Law
curtin.contributor.orcid	Sharma, Piyush [0000-0002-6953-3652]
curtin.contributor.researcherid	Sharma, Piyush [D-3562-2012]
dcterms.source.conference-end-date	12 Dec 2015
curtin.contributor.scopusauthorid	Sharma, Piyush [26434453900]