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dc.contributor.authorSharma, Piyush
dc.date.accessioned2019-08-25T05:25:59Z
dc.date.available2019-08-25T05:25:59Z
dc.date.issued2015
dc.identifier.citationSharma, P. 2015. Product Innovation ‐ Key to Marketing Success? Some Lessons from FMCG Firms in Europe. In: Fifth SGBED Research Symposium, 10th Dec 2015, Nanjing, China.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/76179
dc.relation.urihttp://www.sgbed.com/wp-content/uploads/2015/12/Piyush-Sharma.pdf
dc.titleProduct Innovation ‐ Key to Marketing Success? Some Lessons from FMCG Firms in Europe
dc.typeConference Paper
dcterms.source.conferenceFifth SGBED Research Symposium
dcterms.source.conference-start-date10 Dec 2015
dcterms.source.conferencelocationNanjing, China
dcterms.source.placeNanjing, China
dc.date.updated2019-08-25T05:25:59Z
curtin.departmentSchool of Marketing
curtin.accessStatusOpen access via publisher
curtin.facultyFaculty of Business and Law
curtin.contributor.orcidSharma, Piyush [0000-0002-6953-3652]
curtin.contributor.researcheridSharma, Piyush [D-3562-2012]
dcterms.source.conference-end-date12 Dec 2015
curtin.contributor.scopusauthoridSharma, Piyush [26434453900]


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