Designing Effective Recruitment Messages to Get People through the Door: Making the Door Attractive, while ‘Keeping it Real’

Dunlop, Patrick; Farid, H.M.

Access Status

Fulltext not available

Authors

Dunlop, Patrick

Farid, H.M.

Date

2019

Type

Conference Paper

Metadata

Show full item record

Citation

Dunlop, P. and Farid, H.M. 2019. Designing Effective Recruitment Messages to Get People through the Door: Making the Door Attractive, while ‘Keeping it Real’. In: Western Australian Fire and Emergency Services Conference (WAFES 2019), 7th Sep 2019, Perth, Western Australia.

Source Conference

Western Australian Fire and Emergency Services Conference (WAFES 2019): Facing the future together

Faculty

Faculty of Business and Law

School

Future of Work Institute

URI

http://hdl.handle.net/20.500.11937/76626

Collection

Curtin Research Publications

Abstract

What should you say to prospective volunteers? You want to excite and inspire them, but you also don’t want to set unrealistic expectations that can’t be met! In this session, we share insights from a study on SES recruitment messaging that teaches us how to design attractive and realistic messages.