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The Fear of Missing Out

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Authors
Lim, Wesley
Phau, Yong Mi
Cheah, Isaac
Teah, Hui Min
Date
2017
Type
Conference Paper

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Citation
Lim, Z.C. and Phau, Y.M. and Cheah, I. and Teah, H.M. 2017. The Fear of Missing Out, in 2015 Global Fashion Management Conference, Jun 25-27 2015. Florence, Italy: Global Alliance of Marketing & Management Associations.
Source Conference
2015 Global Fashion Management Conference
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Faculty
Faculty of Business and Law
School
School of Marketing
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Abstract

This paper seeks to conceptualize the phenomenon known as the “Fear of Missing Out” by developing and validating a measurement scale – “Fear of Missing Out” (FOMOSCALE) to be used in a marketing context. It will also further explore various antecedents that may impact on FOMO. The study suggests an alternative approach towards the conceptualization of FOMO by defining it as a personality trait as opposed to an outcome of a behavior.