The Fear of Missing Out
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Lim, Z.C. and Phau, Y.M. and Cheah, I. and Teah, H.M. 2017. The Fear of Missing Out, in 2015 Global Fashion Management Conference, Jun 25-27 2015. Florence, Italy: Global Alliance of Marketing & Management Associations.
2015 Global Fashion Management Conference
Faculty of Business and Law
School of Marketing
This paper seeks to conceptualize the phenomenon known as the “Fear of Missing Out” by developing and validating a measurement scale – “Fear of Missing Out” (FOMOSCALE) to be used in a marketing context. It will also further explore various antecedents that may impact on FOMO. The study suggests an alternative approach towards the conceptualization of FOMO by defining it as a personality trait as opposed to an outcome of a behavior.