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dc.contributor.authorNai, Sen Yang Israel
dc.contributor.supervisorIsaac Cheahen_US
dc.contributor.supervisorIan Phauen_US

This research aims to (1) conduct a systematic literature review (SLR) on the subject domain of nostalgia within the marketing/advertising context. Specifically, the review concentrates on published studies from 1979 to 2019, (2) conceptualise and operationalise a conceptual framework (nostalgia-disposition framework) for advertising practitioners through the understanding of three different consumer dispositions, and (3) investigate the moderating effects of brand-related variables such as brand heritage and brand attachment on the nostalgia-disposition framework across three furniture brands.

dc.publisherCurtin Universityen_US
dc.titleDispositions of Nostalgiaen_US
curtin.departmentSchool of Marketingen_US
curtin.accessStatusOpen accessen_US
curtin.facultyBusiness and Lawen_US
curtin.contributor.orcidNai, Sen Yang Israel [0000-0002-3209-5222]en_US

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