Dispositions of Nostalgia
| dc.contributor.author | Nai, Sen Yang Israel | |
| dc.contributor.supervisor | Isaac Cheah | en_US |
| dc.contributor.supervisor | Ian Phau | en_US |
| dc.date.accessioned | 2020-04-22T01:34:11Z | |
| dc.date.available | 2020-04-22T01:34:11Z | |
| dc.date.issued | 2019 | en_US |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/78805 | |
| dc.description.abstract |
This research aims to (1) conduct a systematic literature review (SLR) on the subject domain of nostalgia within the marketing/advertising context. Specifically, the review concentrates on published studies from 1979 to 2019, (2) conceptualise and operationalise a conceptual framework (nostalgia-disposition framework) for advertising practitioners through the understanding of three different consumer dispositions, and (3) investigate the moderating effects of brand-related variables such as brand heritage and brand attachment on the nostalgia-disposition framework across three furniture brands. | en_US |
| dc.publisher | Curtin University | en_US |
| dc.title | Dispositions of Nostalgia | en_US |
| dc.type | Thesis | en_US |
| dcterms.educationLevel | PhD | en_US |
| curtin.department | School of Marketing | en_US |
| curtin.accessStatus | Open access | en_US |
| curtin.faculty | Business and Law | en_US |
| curtin.contributor.orcid | Nai, Sen Yang Israel [0000-0002-3209-5222] | en_US |