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    The state of Australian public relations: professionalisation and paradox

    129576_The%20state%20of%20Australian%20public%20relations.pdf (129.9Kb)
    Access Status
    Open access
    Authors
    De Bussy, Nigel
    Wolf, Katharina
    Date
    2009
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    De Bussy, Nigel and Wolf, Katharina. 2009. The state of Australian public relations: professionalisation and paradox. Public Relations Review. 35: pp. 400-420.
    Source Title
    Public Relations Review
    DOI
    10.1016/j.pubrev.2009.07.005
    ISSN
    03638111
    Faculty
    Curtin Business School
    School of Marketing
    Remarks

    The link to the journal's home page is: http://www.elsevier.com/wps/find/journaldescription.cws_home/620188/description#description

    Copyright © 2009 Elsevier B.V. All rights reserved.

    URI
    http://hdl.handle.net/20.500.11937/7915
    Collection
    • Curtin Research Publications
    Abstract

    It is almost a decade since the last empirical study of Australian public relations appeared in the academic literature. This paper reports on a survey conducted immediately prior to the onset of the global financial crisis aimed at revealing the state of public relations in Australia. In particular, the study investigated levels of professionalisation in terms of such criteria as the strategic orientation of public relations, its position within organisational hierarchies, and the importance placed on ethics and professional development. The findings show Australian PR professionals to be highly educated, comparatively well paid and frequently in positions of influence with their CEOs. Paradoxically despite these strengths, the profession in Australia does not seem to have outgrown public relations' pervasive identity crisis.

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