The state of Australian public relations: professionalisation and paradox
MetadataShow full item record
The link to the journal's home page is: http://www.elsevier.com/wps/find/journaldescription.cws_home/620188/description#description
Copyright © 2009 Elsevier B.V. All rights reserved.
It is almost a decade since the last empirical study of Australian public relations appeared in the academic literature. This paper reports on a survey conducted immediately prior to the onset of the global financial crisis aimed at revealing the state of public relations in Australia. In particular, the study investigated levels of professionalisation in terms of such criteria as the strategic orientation of public relations, its position within organisational hierarchies, and the importance placed on ethics and professional development. The findings show Australian PR professionals to be highly educated, comparatively well paid and frequently in positions of influence with their CEOs. Paradoxically despite these strengths, the profession in Australia does not seem to have outgrown public relations' pervasive identity crisis.
Showing items related by title, author, creator and subject.
Coming of age in the digital era: An exploratory transnational study into Australian and Singaporean PR consultants’ attitude towards digital communication.Archer, C.; Wolf, Katharina (2017)Digital and social media tools are no longer new and have become standard components of the public relations toolkit. However, they have undoubtedly changed and shaped the practice of public relations (PR) over the past ...
Wolf, Katharina ; Sison, M. (2019)Recruiting for teaching positions in public relations often highlights the issues of academic legitimacy experienced by the educators in the field. Other scholars have examined the issues of academic legitimacy and ...
Public relations at the crossroads: The need to reclaim core public relations competencies in digital communicationWolf, Katharina; Archer, C. (2018)Purpose: Using the theoretical lens of social capital, this paper provides insight into senior public relations (PR) professionals’ views on and attitudes towards digital communication in Singapore and Perth, Western ...