Show simple item record

dc.contributor.authorDe Bussy, Nigel
dc.contributor.authorWolf, Katharina
dc.date.accessioned2017-01-30T11:03:16Z
dc.date.available2017-01-30T11:03:16Z
dc.date.created2009-08-27T20:02:00Z
dc.date.issued2009
dc.identifier.citationDe Bussy, Nigel and Wolf, Katharina. 2009. The state of Australian public relations: professionalisation and paradox. Public Relations Review. 35: pp. 400-420.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/7915
dc.identifier.doi10.1016/j.pubrev.2009.07.005
dc.description.abstract

It is almost a decade since the last empirical study of Australian public relations appeared in the academic literature. This paper reports on a survey conducted immediately prior to the onset of the global financial crisis aimed at revealing the state of public relations in Australia. In particular, the study investigated levels of professionalisation in terms of such criteria as the strategic orientation of public relations, its position within organisational hierarchies, and the importance placed on ethics and professional development. The findings show Australian PR professionals to be highly educated, comparatively well paid and frequently in positions of influence with their CEOs. Paradoxically despite these strengths, the profession in Australia does not seem to have outgrown public relations' pervasive identity crisis.

dc.publisherElsevier
dc.subjectEhics
dc.subjectPofessional development
dc.subjectPublic relations
dc.subjectOganisational hierarchy
dc.subjectAustralia
dc.subjectStrategic orientation
dc.titleThe state of Australian public relations: professionalisation and paradox
dc.typeJournal Article
dcterms.source.volume35
dcterms.source.numberArticle in Press, corrected proof
dcterms.source.startPage400
dcterms.source.endPage420
dcterms.source.issn03638111
dcterms.source.titlePublic Relations Review
curtin.note

The link to the journal's home page is: http://www.elsevier.com/wps/find/journaldescription.cws_home/620188/description#description

curtin.note

Copyright © 2009 Elsevier B.V. All rights reserved.

curtin.accessStatusOpen access
curtin.facultyCurtin Business School
curtin.facultySchool of Marketing


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record