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    Belt and Road Sentiment Index

    2020 BledCom Abstract - Final.pdf (131.4Kb)
    Access Status
    Open access
    Authors
    Lee, Liane Wai Ying
    Chan, Kara
    Leung, Tak Yan
    Sharma, Piyush
    Date
    2020
    Type
    Conference Paper
    
    Metadata
    Show full item record
    Citation
    Lee, L.W.Y. and Chan, K. and Leung, T.Y. and Sharma, P. 2020. Belt and Road Sentiment Index, in 27th International Public Relations Research Symposium (BledCom), Jul 3-4 2020. Bled, Slovenia: NordMedia Network.
    Source Conference
    27th International Public Relations Research Symposium (BledCom)
    Faculty
    Faculty of Business and Law
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/79826
    Collection
    • Curtin Research Publications
    Abstract

    The Chinese government has launched the Belt and Road Initiative (B&RI), targeting to establish a foreign policy scheme that facilitates infrastructure and economic development through cooperation and risk avoidance. To date, 123 countries have participated in the B&R Initiative (Zhu, 2019). These countries, together, constitute two-third of world population and one-third of global GDP. Since the implementation of B&RI, the public’s sentiment is mixed due to participating countries’ stakeholders are uncertain if unsure B&RI would benefit or disadvantage their own / countries’ interests. B&R partner countries and companies when faced with information uncertainties can retort to the use of a proposed Belt and Road Sentiment Index to achieve information symmetry. This study aims at conceptualizing the B&R sentiment construct as well as a B&R Sentiment Index to improve the information symmetry about B&R initiative among the partner countries. With enhanced information symmetry, with trustworthy information among the stakeholders, the sentiment index could be used as a tool for B&R partner countries to be prepared to enter into long-term trade relationships with China. This project can also assist the public and the media to report and disseminate information about B&RI. With enhanced public awareness, it allows the fourth estate to access information and improves the public knowledge of the myths of B&RI.

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