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    Capturing and Keeping Student Engagement in Marketing [Webinar]

    Access Status
    Open access via publisher
    Authors
    Hatton-Jones, Siobhan
    Tombleson, Bridget
    Rundle-Thiele, Sharyn
    Date
    2020
    Type
    Film, TV, Media
    
    Metadata
    Show full item record
    Citation
    Hatton-Jones, S. and Tombleson, B. and Rundle-Thiele, S. 2020. Capturing & Keeping Student Engagement in Marketing. Wiley.
    Additional URLs
    https://highered.au.wiley.com/on-demand-webinars/capturing-and-keeping-student-engagement-in-marketing/
    URI
    http://hdl.handle.net/20.500.11937/80034
    Collection
    • Curtin Research Publications
    Abstract

    At the height of the pandemic, you probably received a lot of general advice on how to improve the online learning experience. However, many marketing lecturers told us that discipline-specific guidance has been harder to find. In a world where we are competing against the likes of TikTok for students’ attention, how do you keep them focused and engaged with their education? It is a big question and a common challenge for the ANZ higher education community. A challenge which has only be exasperated by the COVID-19 shutdown and the remote learning environment that might be here to stay. Capturing & Keeping Student Engagement in Marketing is a virtual seminar where leading marketing academics share their best practices for engaging marketing students – both online and in the classroom. Meet the presenters: Siobhan Hatton-Jones (Curtin University): Securing student engagement with a 5-pillar teaching approach Bridget Tombleson (Curtin University): Leveraging industry experience to spark the interest of students and exploring the impact of transmedia learning during COVID-19 Sharyn Rundle-Thiele (Griffith University): Using experiential design to encourage deep-learning via authentic assessment and reflective practice

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