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dc.contributor.authorHatton-Jones, Siobhan
dc.contributor.authorTombleson, Bridget
dc.contributor.authorRundle-Thiele, Sharyn
dc.identifier.citationHatton-Jones, S. and Tombleson, B. and Rundle-Thiele, S. 2020. Capturing & Keeping Student Engagement in Marketing. Wiley.

At the height of the pandemic, you probably received a lot of general advice on how to improve the online learning experience. However, many marketing lecturers told us that discipline-specific guidance has been harder to find. In a world where we are competing against the likes of TikTok for students’ attention, how do you keep them focused and engaged with their education? It is a big question and a common challenge for the ANZ higher education community. A challenge which has only be exasperated by the COVID-19 shutdown and the remote learning environment that might be here to stay. Capturing & Keeping Student Engagement in Marketing is a virtual seminar where leading marketing academics share their best practices for engaging marketing students – both online and in the classroom. Meet the presenters: Siobhan Hatton-Jones (Curtin University): Securing student engagement with a 5-pillar teaching approach Bridget Tombleson (Curtin University): Leveraging industry experience to spark the interest of students and exploring the impact of transmedia learning during COVID-19 Sharyn Rundle-Thiele (Griffith University): Using experiential design to encourage deep-learning via authentic assessment and reflective practice

dc.publisherJohn WIley & Sons Australia Ltd.
dc.subject1505 - Marketing
dc.titleCapturing and Keeping Student Engagement in Marketing [Webinar]
dc.typeFilm, TV, Media
curtin.accessStatusOpen access via publisher
curtin.contributor.orcidHatton-Jones, Siobhan [0000-0001-5948-6330]

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