Capturing and Keeping Student Engagement in Marketing [Webinar]
dc.contributor.author | Hatton-Jones, Siobhan | |
dc.contributor.author | Tombleson, Bridget | |
dc.contributor.author | Rundle-Thiele, Sharyn | |
dc.date.accessioned | 2020-07-14T03:14:49Z | |
dc.date.available | 2020-07-14T03:14:49Z | |
dc.date.issued | 2020 | |
dc.identifier.citation | Hatton-Jones, S. and Tombleson, B. and Rundle-Thiele, S. 2020. Capturing & Keeping Student Engagement in Marketing. Wiley. | |
dc.identifier.uri | http://hdl.handle.net/20.500.11937/80034 | |
dc.description.abstract |
At the height of the pandemic, you probably received a lot of general advice on how to improve the online learning experience. However, many marketing lecturers told us that discipline-specific guidance has been harder to find. In a world where we are competing against the likes of TikTok for students’ attention, how do you keep them focused and engaged with their education? It is a big question and a common challenge for the ANZ higher education community. A challenge which has only be exasperated by the COVID-19 shutdown and the remote learning environment that might be here to stay. Capturing & Keeping Student Engagement in Marketing is a virtual seminar where leading marketing academics share their best practices for engaging marketing students – both online and in the classroom. Meet the presenters: Siobhan Hatton-Jones (Curtin University): Securing student engagement with a 5-pillar teaching approach Bridget Tombleson (Curtin University): Leveraging industry experience to spark the interest of students and exploring the impact of transmedia learning during COVID-19 Sharyn Rundle-Thiele (Griffith University): Using experiential design to encourage deep-learning via authentic assessment and reflective practice | |
dc.publisher | John WIley & Sons Australia Ltd. | |
dc.relation.uri | https://highered.au.wiley.com/on-demand-webinars/capturing-and-keeping-student-engagement-in-marketing/ | |
dc.subject | 1505 - Marketing | |
dc.title | Capturing and Keeping Student Engagement in Marketing [Webinar] | |
dc.type | Film, TV, Media | |
dc.date.updated | 2020-07-14T03:14:49Z | |
curtin.accessStatus | Open access via publisher | |
curtin.contributor.orcid | Hatton-Jones, Siobhan [0000-0001-5948-6330] |
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