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    Peru’s emerging craft-brewing industry and its implications for tourism

    Access Status
    Fulltext not available
    Embargo Lift Date
    2022-08-29
    Authors
    Duarte Alonso, Abel
    Kok, Seng
    O'Shea, Michelle
    Date
    2020
    Type
    Journal Article
    
    Metadata
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    Citation
    Duarte Alonso, A. and Kok, S. and O'Shea, M. 2020. Peru’s emerging craft-brewing industry and its implications for tourism. International Journal of Tourism Research.
    Source Title
    International Journal of Tourism Research
    DOI
    10.1002/jtr.2408
    ISSN
    1099-2340
    Faculty
    Faculty of Business and Law
    School
    School of Management
    URI
    http://hdl.handle.net/20.500.11937/80192
    Collection
    • Curtin Research Publications
    Abstract

    While the body of research on craft beer production, consumption, and tourism is growing, some regions, such as Latin America, where beer products are also popular, have received much less attention. This study addresses this knowledge gap, exploring craft breweries in Peru, where in recent years gastronomy has gained significant momentum. In doing so, Porter’s three generic competitive strategies and the resource-based view (RBV) frameworks are considered. Differentiation and focus strategies, coupled with firm resources, including symbiotic relationships between restaurateurs and craft breweries, camaraderie, and continuous partnership development emerged as key competitive factors, with key implications for tourism development.

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