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Peru’s emerging craft-brewing industry and its implications for tourism

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Open access
Authors
Duarte Alonso, Abel
Kok, Seng
O'Shea, Michelle
Date
2020
Type
Journal Article

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Citation
Duarte Alonso, A. and Kok, S. and O'Shea, M. 2020. Peru’s emerging craft-brewing industry and its implications for tourism. International Journal of Tourism Research.
Source Title
International Journal of Tourism Research
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ISSN
Faculty
Faculty of Business and Law
School
School of Management
Remarks

This is the peer reviewed version of the following article: Duarte Alonso, A, Kok, S, O'Shea, M. Peru's emerging craft‐brewing industry and its implications for tourism. Int J Tourism Res. 2020; 1– 13, which has been published in final form at https://doi.org/10.1002/jtr.2408. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions.

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Abstract

While the body of research on craft beer production, consumption, and tourism is growing, some regions, such as Latin America, where beer products are also popular, have received much less attention. This study addresses this knowledge gap, exploring craft breweries in Peru, where in recent years gastronomy has gained significant momentum. In doing so, Porter’s three generic competitive strategies and the resource-based view (RBV) frameworks are considered. Differentiation and focus strategies, coupled with firm resources, including symbiotic relationships between restaurateurs and craft breweries, camaraderie, and continuous partnership development emerged as key competitive factors, with key implications for tourism development.