Peru’s emerging craft-brewing industry and its implications for tourism
Access Status
Embargo Lift Date
Date
2020Type
Metadata
Show full item recordCitation
Source Title
DOI
ISSN
Faculty
School
Collection
Abstract
While the body of research on craft beer production, consumption, and tourism is growing, some regions, such as Latin America, where beer products are also popular, have received much less attention. This study addresses this knowledge gap, exploring craft breweries in Peru, where in recent years gastronomy has gained significant momentum. In doing so, Porter’s three generic competitive strategies and the resource-based view (RBV) frameworks are considered. Differentiation and focus strategies, coupled with firm resources, including symbiotic relationships between restaurateurs and craft breweries, camaraderie, and continuous partnership development emerged as key competitive factors, with key implications for tourism development.
Related items
Showing items related by title, author, creator and subject.
-
Zhang, Fangfang; Parker, Sharon (2019)© 2018 John Wiley & Sons, Ltd. Two dominant perspectives of job crafting—the original theory from Wrzesniewski and Dutton (2001) and the job demands resources perspective from Tims, Bakker, and Derks (2012)—remain ...
-
Knight, Caroline ; Gawke, Jason; Tims, Maria; Parker, Sharon (2019)Study goals & relevance: This study aims to evaluate whether a job crafting intervention with working part-time MBA students is effective for improving individual’s work design and work-related well-being. Further, we aim ...
-
Worden, Suzette (2004)Aluminium is often described as a 'material of accents'. Although an essential component of everyday life, it has never overwhelmed the design landscape but has been associated with multiple attributes including preciousness, ...