Consumer Based Brand Authenticity Scale
Access Status
Fulltext not available
Authors
Napoli, Julie
Dickinson, Sonia
Beverland, Michael B
Farrelly, Francis
Date
2015Type
Book Chapter
Metadata
Show full item recordCitation
Napoli, J. and Dickinson, S. and Beverland, M. and Farrelly, F. 2015. Consumer based brand authenticity scale, in Zarantonello, L. and Pauwels-Delassus, V. (eds), The Handbook of Brand Management Scales, chapter 4.4. New York: Routledge.
Source Title
The Handbook of Brand Management Scales
Faculty
Faculty of Business and Law
School
School of Marketing
Collection
Abstract
The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management.