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dc.contributor.authorNapoli, Julie
dc.contributor.authorDickinson, Sonia
dc.contributor.authorBeverland, Michael B
dc.contributor.authorFarrelly, Francis
dc.contributor.editorZarantonello, Lia
dc.contributor.editorPauwels-Delassus, Veronique
dc.date.accessioned2020-08-27T03:03:43Z
dc.date.available2020-08-27T03:03:43Z
dc.date.issued2015
dc.identifier.urihttp://hdl.handle.net/20.500.11937/80764
dc.description.abstract

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management.

dc.publisherRoutledge
dc.subjectBusiness & Economics
dc.titleConsumer Based Brand Authenticity Scale
dc.typeBook Chapter
dcterms.source.startPage100
dcterms.source.endPage103
dcterms.source.titleThe Handbook of Brand Management Scales
dcterms.source.isbn1317803159
dcterms.source.isbn9781317803157
dcterms.source.placeNew York
dc.date.updated2020-08-27T03:03:42Z
curtin.departmentSchool of Marketing
curtin.accessStatusIn process
curtin.facultyFaculty of Business and Law
curtin.contributor.orcidNapoli, Julie [0000-0002-0411-5329]
curtin.contributor.scopusauthoridNapoli, Julie [7102258961]


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