Consumer Based Brand Authenticity Scale
| dc.contributor.author | Napoli, Julie | |
| dc.contributor.author | Dickinson, Sonia | |
| dc.contributor.author | Beverland, Michael B | |
| dc.contributor.author | Farrelly, Francis | |
| dc.contributor.editor | Zarantonello, Lia | |
| dc.contributor.editor | Pauwels-Delassus, Veronique | |
| dc.date.accessioned | 2020-08-27T03:03:43Z | |
| dc.date.available | 2020-08-27T03:03:43Z | |
| dc.date.issued | 2015 | |
| dc.identifier.citation | Napoli, J. and Dickinson, S. and Beverland, M. and Farrelly, F. 2015. Consumer based brand authenticity scale, in Zarantonello, L. and Pauwels-Delassus, V. (eds), The Handbook of Brand Management Scales, chapter 4.4. New York: Routledge. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/80764 | |
| dc.identifier.doi | 10.4324/9781315813998 | |
| dc.description.abstract |
The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. | |
| dc.publisher | Routledge | |
| dc.subject | Business & Economics | |
| dc.title | Consumer Based Brand Authenticity Scale | |
| dc.type | Book Chapter | |
| dcterms.source.startPage | 100 | |
| dcterms.source.endPage | 103 | |
| dcterms.source.title | The Handbook of Brand Management Scales | |
| dcterms.source.isbn | 1317803159 | |
| dcterms.source.isbn | 9781317803157 | |
| dcterms.source.place | New York | |
| dc.date.updated | 2020-08-27T03:03:42Z | |
| curtin.department | School of Marketing | |
| curtin.accessStatus | Fulltext not available | |
| curtin.faculty | Faculty of Business and Law | |
| curtin.contributor.orcid | Napoli, Julie [0000-0002-0411-5329] | |
| curtin.contributor.scopusauthorid | Napoli, Julie [7102258961] |