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    A Topography of Virtual Influencers

    85947.pdf (7.309Mb)
    Access Status
    Open access
    Authors
    Berryman, Rachel
    Abidin, Crystal
    Leaver, Tama
    Date
    2021
    Type
    Conference Paper
    
    Metadata
    Show full item record
    Citation
    Berryman, R. and Abidin, C. and Leaver, T. 2021. A Topography of Virtual Influencers. In The 22nd Annual Conference of the Association of Internet Researchers AoIR2021, 13-16 Oct 2021, Online.
    Source Conference
    The 22nd Annual Conference of the Association of Internet Researchers AoIR2021
    DOI
    10.5210/spir.v2021i0.12145
    ISSN
    2162-3317
    Faculty
    Faculty of Humanities
    School
    School of Media, Creative Arts and Social Inquiry
    URI
    http://hdl.handle.net/20.500.11937/86106
    Collection
    • Curtin Research Publications
    Abstract

    Informed by my first six months of doctoral research, this paper offers a topography of virtual influencers that at once acknowledges their continuation of and breaking with the precedents of a lineage of “virtual beings” who have achieved celebrity status. Responding to the ahistoricism of much recent commentary, it draws on archival press and web research to situate virtual influencers at the intersection of technological advancements, discourses, and anxieties similarly characterising Hollywood’s “synthespians” at the turn of the twenty-first century; the legacy of “virtual idols” in East Asia (also known as “Vocaloids” in Japan); and the latter’s recent democratisation by a new generation of “vTubers” across video-sharing sites. Recognising this cross-medium migration of virtual celebrity—from anime, video games and blockbuster cinema to the participatory web—this paper adopts a platform-specific lens to highlight the affordances, cultures and vernaculars of specific social media as essential to virtual influencers’ aspiration to, and attainment and maintenance of, attention and fame.

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