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    Blogging 101: the effectiveness of a reflective online journal as part of a final year placement unit

    115146_9076_65 - C - Wolf 1 ANZMAC 08 Blogging 101.pdf (144.3Kb)
    Access Status
    Open access
    Authors
    Wolf, Katharina
    Date
    2008
    Type
    Conference Paper
    
    Metadata
    Show full item record
    Citation
    Wolf, Katharina. 2008. Blogging 101: the effectiveness of a reflective online journal as part of a final year placement unit, in Spanjaard, D. and Denize, S. and Sharma, N. (ed), Proceedings of Australian and New Zealand Marketing Academy Conference, Dec 1 2008. Olympic Park, Sydney: University of Western Sydney.
    Source Title
    Proceedings of Australian and New Zealand Marketing Academy conference 2008
    Source Conference
    Australian and New Zealand Marketing Academy Conference
    Faculty
    Curtin Business School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/8667
    Collection
    • Curtin Research Publications
    Abstract

    Blogs have been around for roughly half the history of the World Wide Web and are increasingly used as part of the communications mix and, however, they are still only scarcely integrated in the teaching toolkit. This study reviews the effectiveness of blogs, or online journals, within the context of a compulsory, final year placement unit, with a particular focus on combating feelings of isolation, enabling a broader insight into the industry and encouraging an international perspective on industry practice. The results suggest that despite the high administrative workload experienced by academics, the introduction of the Reflective Blog was an overall success, suggesting that blogs are particularly useful in the context of an individual tuition unit, effectively shifting the focus away from mainstream, standardised textbooks to 'offbeat', interactive teaching tools, encouraging peer to peer learning.

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