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dc.contributor.authorWolf, Katharina
dc.contributor.editorDaniela Spanjaard, Sara Denize and Neeru Sharma
dc.date.accessioned2017-01-30T11:08:06Z
dc.date.available2017-01-30T11:08:06Z
dc.date.created2008-12-09T18:01:39Z
dc.date.issued2008
dc.identifier.citationWolf, Katharina. 2008. Blogging 101: the effectiveness of a reflective online journal as part of a final year placement unit, in Spanjaard, D. and Denize, S. and Sharma, N. (ed), Proceedings of Australian and New Zealand Marketing Academy Conference, Dec 1 2008. Olympic Park, Sydney: University of Western Sydney.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/8667
dc.description.abstract

Blogs have been around for roughly half the history of the World Wide Web and are increasingly used as part of the communications mix and, however, they are still only scarcely integrated in the teaching toolkit. This study reviews the effectiveness of blogs, or online journals, within the context of a compulsory, final year placement unit, with a particular focus on combating feelings of isolation, enabling a broader insight into the industry and encouraging an international perspective on industry practice. The results suggest that despite the high administrative workload experienced by academics, the introduction of the Reflective Blog was an overall success, suggesting that blogs are particularly useful in the context of an individual tuition unit, effectively shifting the focus away from mainstream, standardised textbooks to 'offbeat', interactive teaching tools, encouraging peer to peer learning.

dc.publisherUniversity of Western Sydney
dc.subjectReflective Blog
dc.subjectInteractive teaching tool
dc.subjectOnline journals
dc.subjectBlogs
dc.subjectTeaching and learning tool
dc.subjectWorld Wide Web
dc.titleBlogging 101: the effectiveness of a reflective online journal as part of a final year placement unit
dc.typeConference Paper
dcterms.source.titleProceedings of Australian and New Zealand Marketing Academy conference 2008
dcterms.source.seriesProceedings of Australian and New Zealand Marketing Academy conference 2008
dcterms.source.conferenceAustralian and New Zealand Marketing Academy Conference
dcterms.source.conference-start-dateDec 1 2008
dcterms.source.conferencelocationOlympic Park, Sydney
dcterms.source.placeSydney
curtin.accessStatusOpen access
curtin.facultyCurtin Business School
curtin.facultySchool of Marketing


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