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    Store Environment and Impulse Buying Behavior: A Super-Market Perspective

    Access Status
    Fulltext not available
    Authors
    Sivakumaran, B.
    Sharma, Piyush
    Date
    2005
    Type
    Conference Paper
    
    Metadata
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    Citation
    Sivakumaran, B. and Sharma, P. 2005. Store Environment and Impulse Buying Behavior: A Super-Market Perspective. In Proceedings of 2005 Academy of Marketing Science (AMS) Annual Conference. 25-28 May 2005. Tampa, Florida.
    Source Title
    Developments in Marketing Science: Proceedings of the Academy of Marketing Science
    Source Conference
    2005 Academy of Marketing Science (AMS) Annual Conference
    DOI
    10.1007/978-3-319-11779-9_30
    Faculty
    Faculty of Business and Law
    School
    School of Management and Marketing
    URI
    http://hdl.handle.net/20.500.11937/88184
    Collection
    • Curtin Research Publications
    Abstract

    Most consumers buy impulsively at one time or another and impulse purchases contribute a significant proportion of the sales in super-markets (Miller 2002; Mogelonsky 1998). Impulse buying is a hedonically motivated affect-laden behaviour and hence, an attractive and pleasant store environment is likely to encourage consumers to buy impulsively by putting them in a good mood and making their shopping experience more enjoyable (Hawkins et al. 2000). However, existing research in impulse buying seems to have overlooked this aspect by and large and has focused primarily on the socio-psychological aspects of impulse buying. In this paper, we address this gap by exploring the influence of physical and social cues on impulse buying and the mediating role of shopping enjoyment in this process.

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