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    Hedonic Engagement & Adaptation to Cosmetic Procedures

    Sood A 2021.pdf (4.815Mb)
    Access Status
    Open access
    Authors
    Sood, Abhinav
    Date
    2021
    Supervisor
    Vanessa Quintal
    Ian Phau
    Type
    Thesis
    Award
    PhD
    
    Metadata
    Show full item record
    Faculty
    Business and Law
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/88426
    Collection
    • Curtin Theses
    Abstract

    Hedonic engagement and hedonic adaptation to cosmetic procedures were explored in the research. First, the research conceptualised and operationalised hedonic adaptation to repeated engagement with a cosmetic procedure. Second, it proposed a decision-making framework, the Hedonic Engagement Model of Goal-Directed Behaviour (HEMGB), to explain hedonic engagement with a cosmetic procedure. Finally, it developed a segmentation typology of consumers who engaged with cosmetic procedures according to their perceived risk profile.

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