Hedonic Engagement & Adaptation to Cosmetic Procedures
Access Status
Open access
Date
2021Supervisor
Vanessa Quintal
Ian Phau
Type
Thesis
Award
PhD
Metadata
Show full item recordFaculty
Business and Law
School
School of Marketing
Collection
Abstract
Hedonic engagement and hedonic adaptation to cosmetic procedures were explored in the research. First, the research conceptualised and operationalised hedonic adaptation to repeated engagement with a cosmetic procedure. Second, it proposed a decision-making framework, the Hedonic Engagement Model of Goal-Directed Behaviour (HEMGB), to explain hedonic engagement with a cosmetic procedure. Finally, it developed a segmentation typology of consumers who engaged with cosmetic procedures according to their perceived risk profile.
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