Keeping Up with the Kardashians: Consumers' Intention to Engage in Cosmetic Surgery
MetadataShow full item record
This study examined the predictors of intention to engage in a cosmetic surgery. A convenience sampling approach utilizing a self-administered pen-and-paper and online survey was used to collect 214 responses in Australia. Favorable attitude had a significant positive effect on intention to engage in a cosmetic procedure for female respondents. On the other hand, subjective norms had a significant positive effect on intention to engage in a cosmetic procedure for male respondents. Managerially, findings will help practitioners in the cosmetic surgery industry to implement marketing strategies that target this growing consumer segment.
Showing items related by title, author, creator and subject.
Sharma, Piyush; Chen, I.S.; Luk, S.T. (2012)Purpose – Prior research exploring the relationships among sacrifice, service quality, value, satisfaction, and behavioral intentions in service evaluation models did not consider customer characteristics. This study aims ...
Phau, Ian ; Lim, Aaron; Liang, Johan; Lwin, Michael (2014)Purpose – The purpose of this paper is to identify the antecedents affecting digital piracy of movies, and evaluate them in the context of the theory of planned behaviour (TPB). It will also determine via a proxy measurement, ...
Work engagement, job satisfaction, and turnover intentions: A comparison between supervisors and line-level employees.Lu, L.; Lu, A.; Gursoy, D; Neale, N. (2016)Purpose This study aims to investigate the influence of employee positions (supervisor vs. line-level employee) on work related variables (e.g., work engagement, job satisfaction, and turnover intentions). Design/metho ...