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dc.contributor.authorSood, Abhinav
dc.contributor.supervisorVanessa Quintalen_US
dc.contributor.supervisorIan Phauen_US
dc.date.accessioned2022-05-09T07:45:55Z
dc.date.available2022-05-09T07:45:55Z
dc.date.issued2021en_US
dc.identifier.urihttp://hdl.handle.net/20.500.11937/88426
dc.description.abstract

Hedonic engagement and hedonic adaptation to cosmetic procedures were explored in the research. First, the research conceptualised and operationalised hedonic adaptation to repeated engagement with a cosmetic procedure. Second, it proposed a decision-making framework, the Hedonic Engagement Model of Goal-Directed Behaviour (HEMGB), to explain hedonic engagement with a cosmetic procedure. Finally, it developed a segmentation typology of consumers who engaged with cosmetic procedures according to their perceived risk profile.

en_US
dc.publisherCurtin Universityen_US
dc.titleHedonic Engagement & Adaptation to Cosmetic Proceduresen_US
dc.typeThesisen_US
dcterms.educationLevelPhDen_US
curtin.departmentSchool of Marketingen_US
curtin.accessStatusOpen accessen_US
curtin.facultyBusiness and Lawen_US
curtin.contributor.orcidSood, Abhinav [0000-0002-5342-9607]en_US


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