Hedonic Engagement & Adaptation to Cosmetic Procedures
| dc.contributor.author | Sood, Abhinav | |
| dc.contributor.supervisor | Vanessa Quintal | en_US |
| dc.contributor.supervisor | Ian Phau | en_US |
| dc.date.accessioned | 2022-05-09T07:45:55Z | |
| dc.date.available | 2022-05-09T07:45:55Z | |
| dc.date.issued | 2021 | en_US |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/88426 | |
| dc.description.abstract |
Hedonic engagement and hedonic adaptation to cosmetic procedures were explored in the research. First, the research conceptualised and operationalised hedonic adaptation to repeated engagement with a cosmetic procedure. Second, it proposed a decision-making framework, the Hedonic Engagement Model of Goal-Directed Behaviour (HEMGB), to explain hedonic engagement with a cosmetic procedure. Finally, it developed a segmentation typology of consumers who engaged with cosmetic procedures according to their perceived risk profile. | en_US |
| dc.publisher | Curtin University | en_US |
| dc.title | Hedonic Engagement & Adaptation to Cosmetic Procedures | en_US |
| dc.type | Thesis | en_US |
| dcterms.educationLevel | PhD | en_US |
| curtin.department | School of Marketing | en_US |
| curtin.accessStatus | Open access | en_US |
| curtin.faculty | Business and Law | en_US |
| curtin.contributor.orcid | Sood, Abhinav [0000-0002-5342-9607] | en_US |