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Young consumers’ motives for using SMS and perceptions towards SMS advertising

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Authors
Phau, Ian
Teah, Min
Date
2009
Type
Journal Article

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Phau, I. and Teah, M. 2009. Young consumers’ motives for using SMS and perceptions towards SMS advertising. Direct Marketing: An International Journal. 3 (2): pp. 97-108.
Source Title
Direct Marketing: An International Journal
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School of Marketing
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