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dc.contributor.authorPhau, Ian
dc.contributor.authorTeah, Min
dc.date.accessioned2017-01-30T11:12:21Z
dc.date.available2017-01-30T11:12:21Z
dc.date.created2015-03-03T20:14:05Z
dc.date.issued2009
dc.identifier.citationPhau, I. and Teah, M. 2009. Young consumers’ motives for using SMS and perceptions towards SMS advertising. Direct Marketing: An International Journal. 3 (2): pp. 97-108.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/9385
dc.identifier.doi10.1108/17505930910964768
dc.publisherEmerald Group Publishing Limited
dc.titleYoung consumers’ motives for using SMS and perceptions towards SMS advertising
dc.typeJournal Article
dcterms.source.volume3
dcterms.source.number2
dcterms.source.startPage97
dcterms.source.endPage108
dcterms.source.issn17505933
dcterms.source.titleDirect Marketing: An International Journal
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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