dc.contributor.author | Phau, Ian | |
dc.contributor.author | Teah, Min | |
dc.date.accessioned | 2017-01-30T11:12:21Z | |
dc.date.available | 2017-01-30T11:12:21Z | |
dc.date.created | 2015-03-03T20:14:05Z | |
dc.date.issued | 2009 | |
dc.identifier.citation | Phau, I. and Teah, M. 2009. Young consumers’ motives for using SMS and perceptions towards SMS advertising. Direct Marketing: An International Journal. 3 (2): pp. 97-108. | |
dc.identifier.uri | http://hdl.handle.net/20.500.11937/9385 | |
dc.identifier.doi | 10.1108/17505930910964768 | |
dc.publisher | Emerald Group Publishing Limited | |
dc.title | Young consumers’ motives for using SMS and perceptions towards SMS advertising | |
dc.type | Journal Article | |
dcterms.source.volume | 3 | |
dcterms.source.number | 2 | |
dcterms.source.startPage | 97 | |
dcterms.source.endPage | 108 | |
dcterms.source.issn | 17505933 | |
dcterms.source.title | Direct Marketing: An International Journal | |
curtin.department | School of Marketing | |
curtin.accessStatus | Fulltext not available | |