Corporate industrial brand equity and firm creditworthiness: The role of climate change commercial risks and opportunities recognition
dc.contributor.author | Rahman, M. | |
dc.contributor.author | Shimul, Anwar Sadat | |
dc.contributor.author | Cheah, Isaac | |
dc.date.accessioned | 2024-11-17T12:49:28Z | |
dc.date.available | 2024-11-17T12:49:28Z | |
dc.date.issued | 2023 | |
dc.identifier.citation | Rahman, M. and Shimul, A.S. and Cheah, I. 2023. Corporate industrial brand equity and firm creditworthiness: The role of climate change commercial risks and opportunities recognition. Industrial Marketing Management. 115: pp. 327-338. | |
dc.identifier.uri | http://hdl.handle.net/20.500.11937/96364 | |
dc.identifier.doi | 10.1016/j.indmarman.2023.10.010 | |
dc.description.abstract |
Whilst a multitude of studies explored the financial implications of corporate brand equity in a B2C context, little is known as to the financial impact of B2B brand equity. Furthermore, no study, to our knowledge, has examined how climate change-related corporate practices affect the nexus between B2B brand equity and financial aspects (i.e., creditworthiness) of B2B firms. Drawing propositions from the resource dependence theory (RDT) and the natural resource-based view of the firm (NRBV), this study develops a parsimonious conceptual model to investigate the relationship between B2B brand equity and a firm's long-term creditworthiness. Given B2B firms' increasing engagement in pro-environmental initiatives, the model also incorporates a firm's ability to recognize climate change-related commercial risks and opportunities as a moderator. Drawing samples from USA-based B2B firms, the conceptual model is tested through robust econometric modelling techniques. The results demonstrate that higher B2B brand equity leads to higher long-term creditworthiness of a firm. Further, the positive association between B2B brand equity and creditworthiness is accentuated by climate change commercial risks and opportunities recognition (CCCROR). That is, a firm's capacity to identify challenges and opportunities emanating from the inexorable global climate change further bolsters the positive link between industrial brand equity and long-term creditworthiness. These findings are robust to a battery of sensitivity analyses, including multi-level mixed effect and endogeneity-robust modelling techniques. | |
dc.title | Corporate industrial brand equity and firm creditworthiness: The role of climate change commercial risks and opportunities recognition | |
dc.type | Journal Article | |
dcterms.source.volume | 115 | |
dcterms.source.startPage | 327 | |
dcterms.source.endPage | 338 | |
dcterms.source.issn | 0019-8501 | |
dcterms.source.title | Industrial Marketing Management | |
dc.date.updated | 2024-11-17T12:49:28Z | |
curtin.department | School of Management and Marketing | |
curtin.department | School of Management and Marketing | |
curtin.accessStatus | In process | |
curtin.faculty | Faculty of Business and Law | |
curtin.faculty | Faculty of Business and Law | |
curtin.contributor.orcid | Cheah, Isaac [0000-0001-5064-7812] | |
curtin.contributor.orcid | Shimul, Anwar Sadat [0000-0002-3491-1772] | |
curtin.contributor.scopusauthorid | Cheah, Isaac [45861046800] | |
curtin.contributor.scopusauthorid | Shimul, Anwar Sadat [56835803700] | |
curtin.repositoryagreement | V3 |