Show simple item record

dc.contributor.authorYeo, G.B.
dc.contributor.authorCelestine, N.A.
dc.contributor.authorParker, Sharon
dc.contributor.authorTo, M.L.
dc.contributor.authorHirst, G.
dc.date.accessioned2024-12-03T05:03:56Z
dc.date.available2024-12-03T05:03:56Z
dc.date.issued2024
dc.identifier.citationYeo, G.B. and Celestine, N.A. and Parker, S.K. and To, M.L. and Hirst, G. 2024. A neurocognitive framework of attention and creativity: Maximizing usefulness and novelty via directed and undirected pathways. Journal of Organizational Behavior. 45 (6): pp. 912-934.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/96492
dc.identifier.doi10.1002/job.2787
dc.description.abstract

Coming up with creative ideas is not easy. In this conceptual article, we integrate organizational behavior, cognitive psychology, and neuroscience literatures to propose that different forms of attention may be a key to maximizing creative usefulness and novelty. Specifically, we develop a neurocognitive framework of attentional control to propose differential pathways from creative goal-directed attention (a narrow and selective focus) to deliberate information processing, and from undirected attention (a wide and unconstrained focus) to spontaneous information processing. These propositions have implications for creative usefulness and novelty, respectively—namely, that creative goal-directed attention should facilitate the usefulness of creative outputs to a greater extent than their novelty, whereas undirected attention should promote the novelty of creative outputs to a greater extent than their usefulness. Our framework further suggests that time spent experiencing creative goal-directed attention followed by undirected attention is the optimal sequence for maximizing both the usefulness and novelty of creative outputs. In combination, our framework advances theoretical understanding of attentional pathways to creative outcomes and offers practical implications for maximizing creative potential at work.

dc.titleA neurocognitive framework of attention and creativity: Maximizing usefulness and novelty via directed and undirected pathways
dc.typeJournal Article
dcterms.source.volume45
dcterms.source.number6
dcterms.source.startPage912
dcterms.source.endPage934
dcterms.source.issn0894-3796
dcterms.source.titleJournal of Organizational Behavior
dc.date.updated2024-12-03T05:03:56Z
curtin.departmentFuture of Work Institute
curtin.accessStatusIn process
curtin.facultyFaculty of Business and Law
curtin.contributor.orcidParker, Sharon [0000-0002-0978-1873]
dcterms.source.eissn1099-1379
curtin.contributor.scopusauthoridParker, Sharon [7401647326]
curtin.repositoryagreementV3


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record