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    Influence of Sustainable Hospitality Supply Chain Management on Customers' Attitudes and Behaviors

    Access Status
    Fulltext not available
    Authors
    Xu, X.
    Gursoy, D
    Date
    2015
    Type
    Journal Article
    
    Metadata
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    Citation
    Xu, X. and Gursoy, D. 2015. Influence of Sustainable Hospitality Supply Chain Management on Customers' Attitudes and Behaviors. International Journal of Hospitality Management. 49: pp. 105-116.
    Source Title
    International Journal of Hospitality Management
    DOI
    10.1016/j.ijhm.2015.06.003
    ISSN
    0278-4319
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/9783
    Collection
    • Curtin Research Publications
    Abstract

    This study aims to identify the impact of the environmental, social and economic dimensions of sustainable hospitality supply chain management actions on customers’ attitudes and behaviors including satisfaction, loyalty and willingness to pay a premium for sustainable hospitality goods and services utilizing data collected from U.S. consumers who frequently stay at hotels. Findings suggest that while both environmental and economic dimensions’ actions of sustainable hospitality supply chain management have positive influences on customer satisfaction, loyalty and willingness to pay a premium for sustainable hospitality goods and services, the social dimension actions are found to have a positive influence on customer satisfaction and a negative influence on customer willingness to pay a premium. Results also indicate that customer satisfaction fully mediates the relationship between social dimension actions and customer loyalty. In addition, customer satisfaction positively influences customer loyalty, which ultimately increases customer willingness to pay a premium. The implications of the research findings are provided.

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