Visitor satisfaction analysis as a tool for park managers: a review and case study
MetadataShow full item record
Visitor satisfaction has been an important area for leisure research since the 1960s and more recently for park management. A number of approaches have been adapted from consumer research including importance-performance analyses, gap analyses, threshold performance targets and overall satisfaction. This paper reviews these approaches with respect to park management. It then draws on focus group research with protected area agency staff to obtain their viewson the usefulness androbustness of the analyses associated with these approaches. Yanchep National Park (Western Australia) was used as a case study, with the results from a recent visitor survey providing the data for satisfaction analyses. To provide a more accurate summary of the range in results, confidence intervals accompanied the results to illustrate the variation in responses. The analyses emphasize theimportance for park managers of accessible, usable data on visitor satisfaction .
Showing items related by title, author, creator and subject.
Predicting visitor satisfaction in parks: Comparing the value of personal benefit attainment and service levels in Kakadu National Park, AustraliaCrilley, G.; Weber, D.; Taplin, Ross (2012)Protected area managers are often interested in visitor satisfaction, a complex, multi-dimensional concept. This study of visitors to Kakadu National Park in Australia compares 2 approaches to predicting overall satisfaction ...
Moore, S.; Taplin, Ross (2014)Performance evaluation has only recently entered the lexicon of national park visitor management, in response to accountability concerns, commercialization of services, and fiscal constraints. Benchmarking, as part of ...
Parks, people and planning: local perceptions of park management on the Ningaloo Coast, North West Cape, Western AustraliaIngram, Colin Barry (2008)Attaining the ‘appropriate’ balance between human use of national parks and their protection is a topic of considerable public, scientific and business interest and is thus an important focus for research. An increasingly ...