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    Using music to influence cognitive and affective responses in queues of low and high crowd density

    Access Status
    Fulltext not available
    Authors
    Oakes, S.
    North, Adrian
    Date
    2008
    Type
    Journal Article
    
    Metadata
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    Citation
    Oakes, Steve and North, Adrian. 2008. Using music to influence cognitive and affective responses in queues of low and high crowd density. Journal of Marketing Management. 24 (5-6): pp. 589-602.
    Source Title
    Journal of Marketing Management
    DOI
    10.1362/026725708X326002
    ISSN
    0267-257X
    URI
    http://hdl.handle.net/20.500.11937/12706
    Collection
    • Curtin Research Publications
    Abstract

    Within the context of an undergraduate registration queue, this study confirmed perceived wait duration to be a significant, positive function of the tempo of background music, and a significant, negative function of musical liking. In addition, it identified how the presence of music significantly reduced mean perceived duration estimates. Slow-tempo music produced significantly more positive affective responses than fast-tempo music in terms of satisfaction, relaxation, and positive disconfirmation of expectations of wait duration. The presence of music enhanced positive affective response with low crowd density, but diminished it with high crowd density. Musical liking significantly enhanced positive affective responses.

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