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dc.contributor.authorOakes, S.
dc.contributor.authorNorth, Adrian
dc.date.accessioned2017-01-30T11:32:19Z
dc.date.available2017-01-30T11:32:19Z
dc.date.created2013-09-23T20:01:07Z
dc.date.issued2008
dc.identifier.citationOakes, Steve and North, Adrian. 2008. Using music to influence cognitive and affective responses in queues of low and high crowd density. Journal of Marketing Management. 24 (5-6): pp. 589-602.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/12706
dc.identifier.doi10.1362/026725708X326002
dc.description.abstract

Within the context of an undergraduate registration queue, this study confirmed perceived wait duration to be a significant, positive function of the tempo of background music, and a significant, negative function of musical liking. In addition, it identified how the presence of music significantly reduced mean perceived duration estimates. Slow-tempo music produced significantly more positive affective responses than fast-tempo music in terms of satisfaction, relaxation, and positive disconfirmation of expectations of wait duration. The presence of music enhanced positive affective response with low crowd density, but diminished it with high crowd density. Musical liking significantly enhanced positive affective responses.

dc.publisherRoutledge
dc.titleUsing music to influence cognitive and affective responses in queues of low and high crowd density
dc.typeJournal Article
dcterms.source.volume24
dcterms.source.number5
dcterms.source.startPage589
dcterms.source.endPage602
dcterms.source.issn0267-257X
dcterms.source.titleJournal of Marketing Management
curtin.department
curtin.accessStatusFulltext not available


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