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    Character Merchandising and the Sporting Industry

    18987_downloaded_stream_79.pdf (111.1Kb)
    Access Status
    Open access
    Authors
    Sadler, Pauline
    Date
    2001
    Type
    Journal Article
    
    Metadata
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    Citation
    Sadler, Pauline. 2001. Character Merchandising and the Sporting Industry. Legal Issues in Business 3: 57-62.
    Source Title
    Legal Issues in Business
    Faculty
    School of Business Law
    Curtin Business School
    URI
    http://hdl.handle.net/20.500.11937/16459
    Collection
    • Curtin Research Publications
    Abstract

    This article examines issues related to the marketing strategy of "character merchandising", or the endorsement of products or services by famous people. The unauthorised use of a person's character may be prevented by the tort of passing off and an action under the Trade Practices Act 1974 (Cth). Cases discussed are Henderson v Radio Corp, Hogan v Koala Dundee Pty Ltd, Hogan v Pacific Dunlop Limited,Pacific Dunlop Limited v Hogan, Honey v Australian Airlines, Hutchence v South Sea Bubble Company, and Talmax Pty Ltd v Telstra Corp Ltd.

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