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dc.contributor.authorSadler, Pauline
dc.identifier.citationSadler, Pauline. 2001. Character Merchandising and the Sporting Industry. Legal Issues in Business 3: 57-62.

This article examines issues related to the marketing strategy of "character merchandising", or the endorsement of products or services by famous people. The unauthorised use of a person's character may be prevented by the tort of passing off and an action under the Trade Practices Act 1974 (Cth). Cases discussed are Henderson v Radio Corp, Hogan v Koala Dundee Pty Ltd, Hogan v Pacific Dunlop Limited,Pacific Dunlop Limited v Hogan, Honey v Australian Airlines, Hutchence v South Sea Bubble Company, and Talmax Pty Ltd v Telstra Corp Ltd.

dc.subjectcharacter merchandising - passing off - Trade Practices Act 1974 (Cth)
dc.titleCharacter Merchandising and the Sporting Industry
dc.typeJournal Article
dcterms.source.titleLegal Issues in Business
curtin.accessStatusOpen access
curtin.facultySchool of Business Law
curtin.facultyCurtin Business School

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