Character Merchandising and the Sporting Industry
dc.contributor.author | Sadler, Pauline | |
dc.date.accessioned | 2017-01-30T11:55:57Z | |
dc.date.available | 2017-01-30T11:55:57Z | |
dc.date.created | 2008-11-12T23:20:57Z | |
dc.date.issued | 2001 | |
dc.identifier.citation | Sadler, Pauline. 2001. Character Merchandising and the Sporting Industry. Legal Issues in Business 3: 57-62. | |
dc.identifier.uri | http://hdl.handle.net/20.500.11937/16459 | |
dc.description.abstract |
This article examines issues related to the marketing strategy of "character merchandising", or the endorsement of products or services by famous people. The unauthorised use of a person's character may be prevented by the tort of passing off and an action under the Trade Practices Act 1974 (Cth). Cases discussed are Henderson v Radio Corp, Hogan v Koala Dundee Pty Ltd, Hogan v Pacific Dunlop Limited,Pacific Dunlop Limited v Hogan, Honey v Australian Airlines, Hutchence v South Sea Bubble Company, and Talmax Pty Ltd v Telstra Corp Ltd. | |
dc.subject | character merchandising - passing off - Trade Practices Act 1974 (Cth) | |
dc.title | Character Merchandising and the Sporting Industry | |
dc.type | Journal Article | |
dcterms.source.volume | 3 | |
dcterms.source.startPage | 57 | |
dcterms.source.endPage | 62 | |
dcterms.source.title | Legal Issues in Business | |
curtin.identifier | EPR-108 | |
curtin.accessStatus | Open access | |
curtin.faculty | School of Business Law | |
curtin.faculty | Curtin Business School |