Factors influencing a potato farmer's choice of seed supplier: Empirical evidence from the Philippines
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Empirical evidence collected from comprehensive personal interviews with potato farmers in The Philippines reveals five factors that best explain a farmer's choice of seed supplier. Seed quality and the seed supplier's reputation are the two most important factors. Given the high cost of seed and the impact seed quality has not only on the current crop but any future crops derived from that seed, such is not unexpected. Results suggest that by providing technical support, enhancing offer quality and facilitating regular communication, it is possible for a proximal seed supplier to differentiate their product offer from alternative suppliers. Fortuitously, such investments are most appreciated by the larger potato farmers.
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Building close and long-lasting relationships with focal customers: an empirical study of seed potato purchasing by Filipino potato farmersBatt, Peter (2003)In the highlands of the Northern Philippines, a model of long-term relationships between potato farmers and their preferred seed suppliers is proposed. In the absence of any certified seed system that might provide some ...
Batt, Peter (2001)A model of long-term relationships between potato farmers and their seed suppliers in the highlands of the Northern Phillipines reveals that while farmers are generally dissatisfied with the nature of their relationship ...
Batt, Peter (2000)A model of buyer-seller relationships is developed to examine the nature of the long-term relationships between Filipino potato farmers and their seed suppliers. Relational satisfaction is derived from the seed supplier's ...