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    Factors influencing a potato farmer's choice of seed supplier: Empirical evidence from the Philippines

    169652_169652.pdf (110.8Kb)
    Access Status
    Open access
    Authors
    Batt, Peter
    Date
    2001
    Type
    Journal Article
    
    Metadata
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    Citation
    Batt, Peter J. 2001. Factors influencing a potato farmer's choice of seed supplier: Empirical evidence from the Philippines. Journal of International Food and Agribusiness Marketing. 12 (2): pp. 71-91.
    Source Title
    Journal of International Food and Agribusiness Marketing
    DOI
    10.1300/J047v12n02_04
    ISSN
    0897-4438
    School
    Department of Agribusiness
    URI
    http://hdl.handle.net/20.500.11937/18044
    Collection
    • Curtin Research Publications
    Abstract

    Empirical evidence collected from comprehensive personal interviews with potato farmers in The Philippines reveals five factors that best explain a farmer's choice of seed supplier. Seed quality and the seed supplier's reputation are the two most important factors. Given the high cost of seed and the impact seed quality has not only on the current crop but any future crops derived from that seed, such is not unexpected. Results suggest that by providing technical support, enhancing offer quality and facilitating regular communication, it is possible for a proximal seed supplier to differentiate their product offer from alternative suppliers. Fortuitously, such investments are most appreciated by the larger potato farmers.

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