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dc.contributor.authorBatt, Peter
dc.date.accessioned2017-01-30T12:05:42Z
dc.date.available2017-01-30T12:05:42Z
dc.date.created2011-12-06T20:01:07Z
dc.date.issued2001
dc.identifier.citationBatt, Peter J. 2001. Factors influencing a potato farmer's choice of seed supplier: Empirical evidence from the Philippines. Journal of International Food and Agribusiness Marketing. 12 (2): pp. 71-91.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/18044
dc.identifier.doi10.1300/J047v12n02_04
dc.description.abstract

Empirical evidence collected from comprehensive personal interviews with potato farmers in The Philippines reveals five factors that best explain a farmer's choice of seed supplier. Seed quality and the seed supplier's reputation are the two most important factors. Given the high cost of seed and the impact seed quality has not only on the current crop but any future crops derived from that seed, such is not unexpected. Results suggest that by providing technical support, enhancing offer quality and facilitating regular communication, it is possible for a proximal seed supplier to differentiate their product offer from alternative suppliers. Fortuitously, such investments are most appreciated by the larger potato farmers.

dc.publisherTaylor & Francis
dc.subjectsupplier selection criteria
dc.subjectseed
dc.subjectpotatoes
dc.subjectthe Philippines
dc.titleFactors influencing a potato farmer's choice of seed supplier: Empirical evidence from the Philippines
dc.typeJournal Article
dcterms.source.volume12
dcterms.source.startPage71
dcterms.source.endPage91
dcterms.source.issn0897-4438
dcterms.source.titleJournal of International Food and Agribusiness Marketing
curtin.departmentDepartment of Agribusiness
curtin.accessStatusOpen access


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