The romantic comedy and its film location: do perceptions differ?
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This paper examines how viewers of a romantic comedy set in New York differ in their perception and intention to visit New York. The sample comprised 230 film viewers at an Australian cinema. Male viewers perceived significantly higher performance/ financial, social and physical risk when travelling to New York. This may be because male viewers who had visited New York previously, did so less recently and spent less time there than female viewers. Examining how a film impacts on perceptions about a place is relevant to the film and tourism industries. First, it can help film makers and destination managers in delivering consistent messages about a film and its location. Second, it provides researchers with a theoretical basis for future empirical studies.
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Quintal, Vanessa; Roff, Elizabeth (2012)While research acknowledges the impact films have on viewers’ destination choices, an empirically tested decision-making framework is required that explains film viewers’ intention to visit a place. The sample comprised ...
Quintal, Vanessa; Phau, Ian (2014)This study examines whether the romantic comedy as an information source can impact on and shape viewer attitude toward and intention to visit a place. Data were collected from patrons at a large cinema chain located in ...
Quintal, Vanessa; Phau, Y. (2015)© Emerald Group Publishing Limited.Purpose – This study aims to examine whether movies are pivotal in developing empathy, nostalgia, perceived risk, place familiarity and place image that can shape viewer attitude towards ...