Understanding consumer economic nationalism: construction and validation of the CENTSCALE
Access Status
Open access
Authors
Cheah, Isaac
Phau, Ian
Date
2008Type
Working Paper
Metadata
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Cheah, Isaac and Phau, Ian (2008) Understanding consumer economic nationalism: construction and validation of the CENTSCALE, Marketing Insights: School of Marketing Working Paper Series: no. 200801, Curtin University of Technology, School of Marketing.
Faculty
Curtin Business School
School of Marketing
Collection
Abstract
Economic nationalism has been identified as a critical component of nationalistic sentiment, influencing cognitions, attitudes, evaluation and purchase intentions. While a distinction is made between economic nationalism and other measures of national and international orientation (ie. consumer ethnocentrism), previous empirical studies explore the concept in a ?unified? form. This study bridges this gap by developing a scale specifically tailored to measure consumer economic nationalistic tendencies. Scale generation, purification, validation and confirmation are achieved through five studies.
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