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    Understanding consumer economic nationalism: construction and validation of the CENTSCALE

    20315_downloaded_stream_303.pdf (88.27Kb)
    Access Status
    Open access
    Authors
    Cheah, Isaac
    Phau, Ian
    Date
    2008
    Type
    Working Paper
    
    Metadata
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    Citation
    Cheah, Isaac and Phau, Ian (2008) Understanding consumer economic nationalism: construction and validation of the CENTSCALE, Marketing Insights: School of Marketing Working Paper Series: no. 200801, Curtin University of Technology, School of Marketing.
    Faculty
    Curtin Business School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/22160
    Collection
    • Curtin Research Publications
    Abstract

    Economic nationalism has been identified as a critical component of nationalistic sentiment, influencing cognitions, attitudes, evaluation and purchase intentions. While a distinction is made between economic nationalism and other measures of national and international orientation (ie. consumer ethnocentrism), previous empirical studies explore the concept in a ?unified? form. This study bridges this gap by developing a scale specifically tailored to measure consumer economic nationalistic tendencies. Scale generation, purification, validation and confirmation are achieved through five studies.

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