The Effectiveness of SME Websites in a Business To Business Context
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Stockdale, R. and Lin, C. and Stoney, S. 2005. The Effectiveness of SME Websites in a Business To Business Context, in Nitya Karmakar and Pedro Isaías (ed), Proceedings of the IADIS International Conference E-Commerce 2005, Dec 15 2005, pp. 259-266. Porto, Portugal: International Association for Development of the Information Society.
IADIS INTERNATIONAL CONFERENCE E-COMMERCE 2005
Proceedings of the IADIS International Conference E-Commerce 2005
This research analyses the effectiveness of SME business to business websites from a user perspective. An established evaluation instrument (eQual) is used to assess 80 websites in terms of usability, information quality, and interaction and service. The analysis shows that although a significant number of sites reflect little understanding of the attributes of good design or potential benefits to be gained from websites, there are examples of competent and effective website use.
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