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dc.contributor.authorAlexander, R.
dc.contributor.authorThompson, Nik
dc.contributor.authorMurray, D.
dc.date.accessioned2017-01-30T12:38:38Z
dc.date.available2017-01-30T12:38:38Z
dc.date.created2016-10-26T19:30:22Z
dc.date.issued2016
dc.identifier.citationAlexander, R. and Thompson, N. and Murray, D. 2016. Towards cultural translation of websites: a large-scale study of Australian, Chinese, and Saudi Arabian design preferences. Behaviour & Information Technology. 36 (4): pp. 351-363.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/23679
dc.identifier.doi10.1080/0144929X.2016.1234646
dc.description.abstract

Since websites are developed and maintained by different cultures, web page design may be influenced by the originating culture. This study examines the usage of design attributes between Australian, Chinese, and Saudi Arabian cultures. This study used automated and manual techniques to investigate design attributes including layout, navigation, links, multimedia, visual representation, colour, and text. Significant differences were found in each of the listed design attributes, suggesting that different interfaces may be needed for successful communication with different cultural groups. The results of this study confirm and extend prior research and anthropological models. The contribution of this study is the scale (460 websites in total) and breadth (seven design attributes) of the research. It also provides revised insights into culture and website design and the concept of cultural translation of web content.

dc.publisherBrill
dc.titleTowards cultural translation of websites: a large-scale study of Australian, Chinese, and Saudi Arabian design preferences
dc.typeJournal Article
dcterms.source.startPage1
dcterms.source.endPage13
dcterms.source.issn0144-929X
dcterms.source.titleBehaviour & Information Technology
curtin.departmentSchool of Information Systems
curtin.accessStatusFulltext not available


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