Credibility and interactivity: Persuasive components of ideological group websites

Johnson, Genevieve; Taylor, W.; Ness, A.; Ault, M.; Dunbar, N.; Jensen, M.; Connelly, S.

doi:10.1007/978-3-319-07127-5_13

Access Status

Fulltext not available

Authors

Johnson, Genevieve

Taylor, W.

Ness, A.

Ault, M.

Dunbar, N.

Jensen, M.

Connelly, S.

Date

2014

Type

Conference Paper

Metadata

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Citation

Johnson, G. and Taylor, W. and Ness, A. and Ault, M. and Dunbar, N. and Jensen, M. and Connelly, S. 2014. Credibility and interactivity: Persuasive components of ideological group websites, in Persuasive Technology, Proceeedings of the 9th International Conference, Persuasive 2014, May 21-23 2014, pp. 143-154. Switzerland: Springer.

Source Title

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

DOI

10.1007/978-3-319-07127-5_13

ISBN

9783319071268

School

School of Education

URI

http://hdl.handle.net/20.500.11937/26653

Collection

Curtin Research Publications

Abstract

The quickly growing presence of ideological groups on the Internet has garnered interest into how these groups use technology to persuade others. This study extends current research on the influential effects of website credibility and interactivity to the context of ideological group websites. Results of this study indicated that credibility and interactivity had direct and interactive effects on outcomes of agreement with the ideology, negative affective responses, and strength of argument when responding to the website. A number of these results may be due to (in)consistency with previous beliefs or violations of expectations regarding ideological group websites. Limitations and future directions are also discussed.