Credibility and interactivity: Persuasive components of ideological group websites
MetadataShow full item record
The quickly growing presence of ideological groups on the Internet has garnered interest into how these groups use technology to persuade others. This study extends current research on the influential effects of website credibility and interactivity to the context of ideological group websites. Results of this study indicated that credibility and interactivity had direct and interactive effects on outcomes of agreement with the ideology, negative affective responses, and strength of argument when responding to the website. A number of these results may be due to (in)consistency with previous beliefs or violations of expectations regarding ideological group websites. Limitations and future directions are also discussed.
Showing items related by title, author, creator and subject.
Ideological group persuasion: A within-person study of how violence, interactivity, and credibility features influence online persuasionTaylor, W.; Johnson, Genevieve; Ault, M.; Griffith, J.; Rozzell, B.; Connelly, S.; Jensen, M.; Dunbar, N.; Ness, A. (2015)Ideological groups (both non-violent and violent) make extensive use of the Internet for recruiting and other purposes, yet little is known about the effectiveness of the influence of websites of differing ideologies on ...
Papadaki, A.; Scott, Jane (2006)The Internet offers a promising medium for delivering nutrition education. This study aimed to evaluate user perceptions and usage patterns of an innovative healthy eating website promoting the Mediterranean diet. The ...
Issa, Tomayess (2007)This research focuses on the development of a new methodology for creating effective websites, especially those used for marketing. It was found that existing methodologies were missing some key stages - user participation ...