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Ascertaining the semantic and linguistic level of perceived risk in e-business interactions

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Open access
Authors
Hussain, Omar
Chang, Elizabeth
Dillon, Tharam S.
Hussain, Farookh Khadeer
Date
2008
Type
Conference Paper

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Citation
Hussain, Omar and Chang, Elizabeth and Dillon, Tharam and Hussain, Farookh Khadeer. 2008. Ascertaining the semantic and linguistic level of perceived risk in e-business interactions, in Chung, J-Y. and Miller, S. and Qi, Y. (ed), Workshop on Business Intelligence Methodologies and Applications, Oct 22 2008, pp. 723-727. Xian, China: Institute of Electrical and Electronics Engineers (IEEE) Computer Society.
Source Title
Proceedings of the workshop on business intelligence methodologies and applications (BIMA) collocated with IEEE international conference on e-business engineering (ICEBE 2008)
Source Conference
Workshop on Business Intelligence Methodologies and Applications (BIMA 2008)
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Faculty
Curtin Business School
School of Information Systems
School
Centre for Extended Enterprises and Business Intelligence
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Abstract

By analyzing the level of perceived risk in the domain of e-business, the interaction initiating agent can determine beforehand whether or not it will achieve its desired outcomes and the associated consequences to it in interacting with the other agent. In our previous work, we have proposed a methodology by which the initiating agent ascertains the numeric level of perceived risk in forming an interaction. In this paper, we propose a methodology by which the initiating agent of the interaction determines the semantic level of perceived risk, for it to be utilized while making an informed interaction-based decision with an agent.