Determining the Level of Perceived Risk in e-business Web 2.0 Interactions
MetadataShow full item record
Copyright © 2008 IEEE This material is presented to ensure timely dissemination of scholarly and technical work. Copyright and all rights therein are retained by authors or by other copyright holders. All persons copying this information are expected to adhere to the terms and constraints invoked by each author's copyright. In most cases, these works may not be reposted without the explicit permission of the copyright holder.
While making an interaction-based decision in the domain of e-commerce business interactions, it is important for the initiating agent of the interaction to analyze and consider the level of perceived risk in forming an interaction with an agent, apart from just considering the level of trust. By doing so the initiating agent would have all the concepts which would assist it in making an informed interaction-based decision in that domain. But for risk analysis in e-business interactions, it is important that the initiating agent considers and assesses the level of perceived risk in the interaction according to its object of analysis in that domain. In our previous work, we have identified the sub-categories of perceived risk in the domain of e-business interactions and proposed methodologies by which the initiating agent assesses and quantifies them. In this paper, we propose a novel approach by which the initiating agent by utlizing the determined sub-categories assesses and quantifies the numerical level and magnitude of perceived risk in forming an interaction with an agent.
Showing items related by title, author, creator and subject.
Hussain, Omar; Chang, Elizabeth; Dillon, Tharam S.; Hussain, Farookh Khadeer (2008)By analyzing the level of perceived risk in the domain of e-business, the interaction initiating agent can determine beforehand whether or not it will achieve its desired outcomes and the associated consequences to it in ...
Trust and reputation for service-oriented environments: Technologies for building business intelligence and consumer confidenceChang, Elizabeth; Dillon, Tharam S.; Hussain, Farookh (2006)Trust has played a central role in human relationships and hence has been the subject of study in many fields including business, law, social science, philosophy and psychology. It has played a pivotal role in forming ...
Quantifying the numeric and linguistic magnitude of perceived risk in e-commerce interactions for RDSSHussain, Omar; Chang, Elizabeth; Hussain, Farookh Khadeer; Dillon, Tharam S. (2008)In an e-commerce business interaction, the risk assessing agent by analyzing the possible level of perceived risk beforehand can make an informed decision of its future course of interaction with an agent. The perceived ...