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dc.contributor.authorCheah, Isaac
dc.contributor.authorPhau, Ian
dc.contributor.editorSvetlana Bogomolova, Richard Lee and Jenni Romaniuk
dc.date.accessioned2017-01-30T13:18:10Z
dc.date.available2017-01-30T13:18:10Z
dc.date.created2015-03-03T20:14:09Z
dc.date.issued2012
dc.identifier.citationCheah, I. and Phau, I. 2012. Effects of "Owned-by" Versus "Made-in" for Willingness to Buy Australian Brands, in Bogomolova, S. and Lee, R. and Romaniuk, J. (ed), Australian and New Zealand Marketing Academy Conference, Dec 3-5 2012. Adelaide, South Australia: Australian and New Zealand Marketing Academy.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/30216
dc.description.abstract

This paper aims to examine the effects of economic nationalistic tendencies on consumer’s willingness to buy bi-national brands (i.e. product brands that involve affiliations of two or more countries - such as branded and made in Australia but owned by the French or the United States). By examining the Australian consumer’s economic nationalism towards bi-national brands, the study’s findings revealed a high level of economic nationalism present that resulted in the Australian consumers’ unwillingness to buy bi-national brands. More importantly, results showed that the Australian consumer’s are not any more receptive to bi-national brands as such domestic affiliations have not diluted the economic nationalistic sentiment.

dc.publisherAustralian and New Zealand Marketing Academy
dc.relation.urihttp://www.anzmac.org/conference_archive/2012/papers/430ANZMACFINAL.pdf
dc.titleEffects of "Owned-by" Versus "Made-in" for Willingness to Buy Australian Brands
dc.typeConference Paper
dcterms.source.issn1447-3275
dcterms.source.titleProceedings of the Australian and New Zealand Marketing Academy conference
dcterms.source.seriesProceedings of the Australian and New Zealand Marketing Academy conference
dcterms.source.conferenceAustralian and New Zealand Marketing Academy Conference
dcterms.source.conference-start-dateDec 3 2012
dcterms.source.conferencelocationAdelaide, South Australia
dcterms.source.placeAdelaide, South Australia
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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