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Solitude to Spending: Conceptualizing the Link between Loneliness, Impulse Buying and Consumer Well-being

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Authors
Bhardwaj, Priya
Kalro, Arti
Sharma, Piyush
Moraes, Marcela
Date
2025
Type
Conference Paper

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Citation
Bhardwaj, P. and Kalro, A. and Sharma, P. and Moraes, M. 2025. Solitude to Spending: Conceptualizing the Link between Loneliness, Impulse Buying and Consumer Well-being. In: European Academy of Marketing (EMAC) Annual Conference, 26th May 2025, Madrid.
Source Conference
European Academy of Marketing (EMAC) Annual Conference
Faculty
Faculty of Business and Law
School
School of Management and Marketing
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