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    Investigating illegal downloading of video games - a conceptual paper

    153120_153120.pdf (49.42Kb)
    Access Status
    Open access
    Authors
    Liang, Johan
    Phau, Ian
    Date
    2010
    Type
    Working Paper
    
    Metadata
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    Citation
    Liang, Johan and Phau, Ian. 2010. Investigating illegal downloading of video games - a conceptual paper, Marketing Insights: School of Marketing Working Paper series: no. 2010024, Curtin University of Technology, School of Marketing.
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/34956
    Collection
    • Curtin Research Publications
    Abstract

    This study investigates the factors influencing "illegal" downloading of pirated games from the Internet. Specifically, it examines how personal factors ("habits", "affect", "self efficacy" and "moral judgement") and social factors ("facilitating conditions" and "social factors") influence "attitudes towards downloading pirated games" that lead to the "intention to download pirated games" in the future. Theory of Reasoned Action (TRA), Theory of Planned Behavior (TPB), and Neutralization Theory will be used to as theoretical foundation to explain the conceptual framework. A number of implications for businesses will be discussed, suggestions for future research are reviewed and the main contributions of the study will also be delineated.

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