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    A study on digital piracy of games in Western Australia

    144929_144929.pdf (187.2Kb)
    Access Status
    Open access
    Authors
    Liang, Johan
    Date
    2010
    Type
    Working Paper
    
    Metadata
    Show full item record
    Citation
    Liang, Johan. 2010. A study on digital piracy of games in Western Australia, Marketing Insights, School of Marketing Working Paper Series: no. 2010001, Curtin University of Technology, School of Marketing.
    Faculty
    Curtin Business School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/38065
    Collection
    • Curtin Research Publications
    Abstract

    This study investigates the factors influencing "illegal" downloading of pirated games from the Internet. Specifically, it examines how personal factors and social factors influence on attitudes towards downloading pirated games. The analysis indicated the three antecedents, "self efficacy", "affect" and "moral judgement" have significant relationships with "attitudes toward downloading pirated games from the Internet". Conversely, "habits", "facilitating conditions" and "social factors" do not have significant influence towards "attitudes toward downloading pirated games from the Internet". Findings derived from this study can provide useful practical implications for marketers, policy makers and internet gatekeeper to have a better understanding of down-loaders' behaviour and help developed better anti-piracy measurement to reduce piracy rate in Australia.

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