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dc.contributor.authorLiang, Johan
dc.contributor.authorPhau, Ian
dc.identifier.citationLiang, Johan and Phau, Ian. 2010. Investigating illegal downloading of video games - a conceptual paper, Marketing Insights: School of Marketing Working Paper series: no. 2010024, Curtin University of Technology, School of Marketing.

This study investigates the factors influencing "illegal" downloading of pirated games from the Internet. Specifically, it examines how personal factors ("habits", "affect", "self efficacy" and "moral judgement") and social factors ("facilitating conditions" and "social factors") influence "attitudes towards downloading pirated games" that lead to the "intention to download pirated games" in the future. Theory of Reasoned Action (TRA), Theory of Planned Behavior (TPB), and Neutralization Theory will be used to as theoretical foundation to explain the conceptual framework. A number of implications for businesses will be discussed, suggestions for future research are reviewed and the main contributions of the study will also be delineated.

dc.publisherSchool of Marketing, Curtin Business School
dc.subjectTheory of Planned Behavior
dc.subjectNeutralization Theory
dc.subjectGames piracy
dc.titleInvestigating illegal downloading of video games - a conceptual paper
dc.typeWorking Paper
dcterms.source.seriesMarketing Insights
curtin.departmentSchool of Marketing
curtin.accessStatusOpen access

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