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dc.contributor.authorLiang, Johan
dc.identifier.citationLiang, Johan. 2010. A study on digital piracy of games in Western Australia, Marketing Insights, School of Marketing Working Paper Series: no. 2010001, Curtin University of Technology, School of Marketing.

This study investigates the factors influencing "illegal" downloading of pirated games from the Internet. Specifically, it examines how personal factors and social factors influence on attitudes towards downloading pirated games. The analysis indicated the three antecedents, "self efficacy", "affect" and "moral judgement" have significant relationships with "attitudes toward downloading pirated games from the Internet". Conversely, "habits", "facilitating conditions" and "social factors" do not have significant influence towards "attitudes toward downloading pirated games from the Internet". Findings derived from this study can provide useful practical implications for marketers, policy makers and internet gatekeeper to have a better understanding of down-loaders' behaviour and help developed better anti-piracy measurement to reduce piracy rate in Australia.

dc.publisherSchool of Marketing, Curtin Business School
dc.subjectpirated games
dc.subjectsocial factors
dc.subjectattitudes towards downloading
dc.subjectpersonal factors
dc.titleA study on digital piracy of games in Western Australia
dc.typeWorking Paper
dcterms.source.seriesMarketing Insights
curtin.accessStatusOpen access
curtin.facultyCurtin Business School
curtin.facultySchool of Marketing

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