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    Conceptualisation and development of the winescape scale

    131563_131563-DeliveryManager.pdf (94.91Kb)
    Access Status
    Open access
    Authors
    Quintal, Vanessa
    Thomas, Ben
    Date
    2009
    Type
    Working Paper
    
    Metadata
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    Citation
    Quintal, Vanessa and Thomas, Ben. 2009. Conceptualisation and development of the winescape scale, Marketing Insights; School of Marketing Working Paper Series: no 2009024. Curtin University of Technology, School of Marketing.
    Faculty
    Curtin Business School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/41060
    Collection
    • Curtin Research Publications
    Abstract

    This chapter will present literature relevant to the development of the winescape scale. It will be introduced in four sections. First, the services marketing literature will be examined for the service characteristics and servicescape framework. From here, relevant elements of the servicescape will be identified for use in the proposed winescape framework. Second, the destination marketing literature will be examined for destination attributes that contribute towards the image of a destination. The multi-attribute appeal of wine routes is explored for its contribution to the proposed winescape framework. Third, current literature on the winescape is examined and limitations of its scope are identified and discussed. Then, the proposed dimensions of the winescape are introduced. Finally, the relationships between the winescape and tourist satisfaction are explored from literature related to services marketing and tourism marketing.

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