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dc.contributor.authorHussain, Omar
dc.contributor.authorChang, Elizabeth
dc.contributor.authorDillon, Tharam S.
dc.contributor.editorChung, J.Y. and Miller, S. and Qi, Y.
dc.date.accessioned2017-01-30T14:50:21Z
dc.date.available2017-01-30T14:50:21Z
dc.date.created2009-02-09T18:01:47Z
dc.date.issued2008
dc.identifier.citationHussain, Omar and Chang, Elizabeth and Dillon, Tharam. 2008. Determining the level of perceived risk in e-business Web 2.0 interactions, in Chung, J.Y. and Miller, S. and Qi, Y. (ed), IEEE International Conference on e-Business Engineering, Oct 22 2008, pp. 13-20. Xian, China: Institute of Electrical and Electronics Engineers (IEEE) Computer Society
dc.identifier.urihttp://hdl.handle.net/20.500.11937/41298
dc.identifier.doi10.1109/ICEBE.2008.85
dc.description.abstract

While making an interaction-based decision in the domain of e-commerce business interactions, it is important for the initiating agent of the interaction to analyze and consider the level of perceived risk in forming an interaction with an agent, apart from just considering the level of trust. By doing so the initiating agent would have all the concepts which would assist it in making an informed interaction-based decision in that domain. But for risk analysis in e-business interactions, it is important that the initiating agent considers and assesses the level of perceived risk in the interaction according to its object of analysis in that domain. In our previous work, we have identified the sub-categories of perceived risk in the domain of e-business interactions and proposed methodologies by which the initiating agent assesses and quantifies them. In this paper, we propose a novel approach by which the initiating agent by utlizing the determined sub-categories assesses and quantifies the numerical level and magnitude of perceived risk in forming an interaction with an agent.

dc.publisherInstitute of Electrical and Electronics Engineers (IEEE) Computer Society
dc.titleDetermining the Level of Perceived Risk in e-business Web 2.0 Interactions
dc.typeConference Paper
dcterms.source.startPage13
dcterms.source.endPage20
dcterms.source.titleProceedings of the IEEE international conference on e-business engineering (ICEBE 2008)
dcterms.source.seriesProceedings of the IEEE international conference on e-business engineering (ICEBE 2008)
dcterms.source.isbn9780769533957
dcterms.source.conferenceIEEE International Conference on e-Business Engineering (ICEBE 2008)
dcterms.source.conference-start-date22 Oct 2008
dcterms.source.conferencelocationXian, China
dcterms.source.placeChina
curtin.note

Copyright © 2008 IEEE This material is presented to ensure timely dissemination of scholarly and technical work. Copyright and all rights therein are retained by authors or by other copyright holders. All persons copying this information are expected to adhere to the terms and constraints invoked by each author's copyright. In most cases, these works may not be reposted without the explicit permission of the copyright holder.

curtin.departmentCentre for Extended Enterprises and Business Intelligence
curtin.accessStatusOpen access
curtin.facultyCurtin Business School
curtin.facultySchool of Economics and Finance


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