Development and evaluation of a mehodology for developing marketing websites
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This chapter discusses a research project that focused on the development of a new methodology for creating more effective website for marketing purposes. After reviewing existing methodologies, it was noted that some key aspects were under-utilized, including user participation and "real interaction" (i.e. monitoring of user interaction with a prototype site.) This situation can lead to deficiencies in the resulting website and hence user frustration. A study was carried out to examine various methodologies, from different disciplines, and their integration, to select the strongest aspects of the various methodologies to be combined into a new methodology. This methodology was assessed by interviews and a questionnaire. Proposed further research will develop a website describing the new methodology; incorporate a software tool to assist in tailoring the methodology to a particular project.
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Issa, Tomayess (2007)This research focuses on the development of a new methodology for creating effective websites, especially those used for marketing. It was found that existing methodologies were missing some key stages - user participation ...
Issa, Tomayess; Turk, A. (2012)This paper discusses why application of usability and human computer interaction (HCI) principles is essential in development of effective websites for marketing purposes. The poor usability of many websites wastes users' ...
Issa, Tomayess; Isaias, P. (2012)This paper discusses the importance of monitoring real interaction in marketing websites. Real interaction becomes indispensable in marketing websites, as designers can track users’ behaviour toward the website to achieve ...