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dc.contributor.authorIssa, Tomayess
dc.contributor.authorTurk, A.
dc.contributor.authorWest, Martin
dc.contributor.editorTasos Spiliotopoulos, Panagiota Papadopoulou, Drakoulis Martakos, Georgis Kouroupetroglou
dc.date.accessioned2017-01-30T14:55:57Z
dc.date.available2017-01-30T14:55:57Z
dc.date.created2010-05-24T20:02:14Z
dc.date.issued2010
dc.identifier.citationIssa, Tomayess and Turk, Andrew and West, Martin. 2010. Development and evaluation of a mehodology for developing marketing websites, in Tasos Spiliotopoulos, Panagiota Papadopoulou, Drakoulis Martakos, Georgis Kouroupetroglou (ed), Integrating usability engineering for designing the web experience: methodologies and principles. pp. 103-122. Hershey, PA, USA: Information Science Reference.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/41858
dc.description.abstract

This chapter discusses a research project that focused on the development of a new methodology for creating more effective website for marketing purposes. After reviewing existing methodologies, it was noted that some key aspects were under-utilized, including user participation and "real interaction" (i.e. monitoring of user interaction with a prototype site.) This situation can lead to deficiencies in the resulting website and hence user frustration. A study was carried out to examine various methodologies, from different disciplines, and their integration, to select the strongest aspects of the various methodologies to be combined into a new methodology. This methodology was assessed by interviews and a questionnaire. Proposed further research will develop a website describing the new methodology; incorporate a software tool to assist in tailoring the methodology to a particular project.

dc.publisherInformation Science Reference
dc.titleDevelopment and evaluation of a mehodology for developing marketing websites
dc.typeBook Chapter
dcterms.source.startPage103
dcterms.source.endPage122
dcterms.source.titleIntegrating usability engineering for designing the web experience: methodologies and principles
dcterms.source.isbn9781616922344
dcterms.source.placeHershey, PA, USA
dcterms.source.chapter18
curtin.departmentSchool of Information Systems
curtin.accessStatusFulltext not available


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