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    Regions/sub-regions as influences in wine selection

    132320_regions%20subregions.pdf (348.0Kb)
    Access Status
    Open access
    Authors
    Shanka, Tekle
    Mastaglia, Aymee
    Date
    2009
    Type
    Working Paper
    
    Metadata
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    Citation
    Shanka, Tekle and Mastaglia, Aymee. 2009. Regions/sub-regions as influences in wine selection, Marketing Insights; School of Marketing Working Paper Series: no. 2009028, Curtin University of Technology, School of Marketing.
    Faculty
    Curtin Business School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/43239
    Collection
    • Curtin Research Publications
    Abstract

    The paper discusses the extent of the influence wine regions in Western Australia (WA) have on consumers' wine purchase decisions. Participants in a structured survey were beginner to intermediate classes in the Wine Education Centre (WEC). Of the 220 completed questionnaires, 216 useable responses were analysed using SPSS v. 17. Results showed that familiar/famous wine regions and areas were most influential in wine purchase decisions for age group and self-reported wine knowledge. Results are discussed with suggestions for future research direction on individual wine producing regions.

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