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    M-Commerce: Perception of Consumers in Malaysia

    Access Status
    Fulltext not available
    Authors
    Goi, Chai
    Date
    2016
    Type
    Journal Article
    
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    Citation
    Goi, C. 2016. M-Commerce: Perception of Consumers in Malaysia. Journal of Internet Banking and Commerce. 21 (Special Issue 5): pp. 1-11.
    Source Title
    Journal of Internet Banking and Commerce
    ISSN
    1204-5357
    School
    CBS International
    URI
    http://hdl.handle.net/20.500.11937/50380
    Collection
    • Curtin Research Publications
    Abstract

    The main objective of this paper is to review the M-Commerce in Malaysia. Moreover, to review further the main intention of using M-Commerce among Malaysians and also the challenges faced in the use and adoption of M-commerce. It is clear that with the implementation and development, as well as users’ acceptance and satisfaction, M-Commerce is growing rapidly in Malaysia. M-Commerce growth can be viewed from several perspectives: Involvement of more mobile network operators, almost all commercial banks offer M-Commerce services and the increase in market size from year by year. However, there are several challenges that need to be addressed, especially the level of security, the improvement of technology and the level of consumer satisfaction.

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